Denver-based Mocapay and eNational Payments, a provider of mobile and contactless electronic commerce and payment processing services, have announced the implementation of a Mocapay enabled ‘Mobile Wallet’ and eNational’s location-based, geo-fencing platform at select Maggiano’s Little Italy restaurant locations.
Building off of the recently announced strategic partnership between Mocapay and eNational Payments, the announcement illustrates the growing importance of mobile marketing and loyalty programs for merchants across all business verticals.
“We wanted to improve the way restaurants do business and enhance the customer experience,” says Sean Kumar, CEO, eNational Payments. “We believe expanding into the mobile space is the best way to do this. Our goal at eNational Payments is to get people to remember our merchants products and their brand, and to fully engage with them before, during and after a transaction.”
The test launch with Maggiano’s is being conducted in select locations across the country. As part of the launch, eNational Payments will implement a geo-fencing platform within a two-mile radius around each location. Geo-fencing, or location-based marketing, is a virtual perimeter that adds the dimension of a users’ location, which can help ensure messages are relevant to both consumers’ preferences and their location.
Additionally, Maggiano’s customers will be offered Mocapay’s mobile suite to provide loyalty and gift coupons. Through the eNational Payments ‘Gold Rewards’ Mobile Wallet, customers will be able to pay and reload their mobile accounts, check transaction histories, receive customized, pertinent loyalty and reward offers and find the nearest Maggiano’s store locations – all from the convenience of their mobile phones.
“The way people are connecting with brands has gone mobile and fully interactive,” says Kevin Grieve, CEO, Mocapay. “Our mobile marketing suite hits the sweet spot for merchants so they can build their brand and develop smart and effective marketing strategies that move well beyond mobile payments. Mocapay provides measurable data to merchants and marketers through an embedded marketing engine so merchants can maximize exposure and ultimately improve the bottom line.”
The announcement with Maggiano’s Little Italy restaurant follows another recent announcement that saw Mocapay enter the spa and salon industry through partnerships with Denver-based The Oxford Club, Spa and Salon, Smooth Skin Centers and the Two Ten Nail, Wax and Dry Bar. Recognizing the need to better reach their customers both in and out of the salon, these companies can now offer 360° interactivity to attract and retain customers.
“The beauty industry is known for having a very loyal customer base,” says Grieve. “In today’s digital culture, no business vertical is excluded from taking advantage of what mobile has to offer. By effectively marketing to customers using the Mocapay platform, spas and salons can increase loyalty and attract new customers.”
Using Mocapay’s mobile suite, the spas and salons can target their customers with exclusive specials, appointment reminders and loyalty perks before, during and after transactions, both in and out of the spa. Customers will be able to pay using their mobile device, check transaction history, reload their account balances and participate in mobile-to-mobile gifting and accrue loyalty rewards from the convenience of their mobile phone.