First Prysm Installs (NYC)

Adrian J Cotterill, Editor-in-Chief

We are hearing of a number of Prysm installations that are under way. The first we believe will be announced in the next week or so but we wouldn’t be doing our job if we let you dear reader hear of it from a press release first.

Go check out the new AEO (American Eagle Outfitters) store in Soho, NYC – it’s a three-level 24,000-square-foot store that includes exclusive NYC-only products, an accessories shop and an iconic denim destination as well as Aerie – one of my favourite intimates and casual apparel line 😉

There are a total of 7 videowalls made up of Prysm technology – all featuring branded content, seasonal photography, video, lifestyle and key trend messages.

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