The UK’s largest nationwide digital media network owner Amscreen today announced a five year deal with motorway service area provider, Moto Hospitality Ltd.Over 100 digital signage screens will be installed into Moto’s forecourt stores and also into the WHSmith stores situated within these service areas. The deal will see screens installed into all 53 locations up and down the country where over 330,000 people pass through the doors of these sites each day.
Moto will be following in the footsteps of all the major fuel brands in the UK who already benefit from the digital forecourt network and that delivers over 35million audience impacts every fortnight.
The screens, which will be positioned around the primary cash tills in both the forecourt and the WHSmith stores, will carry content promoting Moto’s in house promotions and Amscreen will sell media space to potential advertisers. Tom-Tom will also be providing live traffic updates localised to the particular area.
Tim Gittins, Retail Director at Moto told us “We have been monitoring the success of Amscreen since the early days and have been impressed with the impact the company has had on the industry. Choosing to have a screen in the forecourt area and one in a WHSmith store guarantees continuity of messaging and ensures that we are maximising every opportunity to showcase our offers and promotions to a captive audience.”
Moto Hospitality Ltd is Britain’s biggest operator of motorway service areas, with 48 sites catering for the needs of over 100 million travellers every year.
Moto is owned by Macquarie Bank, a diversified international provider of specialist investment banking and financial services, with more than 8000 people in 23 countries. Macquarie Bank is listed on the Australian Stock Exchange, with a market capitalisation of approx £6.2bn. The Macquarie Bank Group’s total assets are approximately £43.7bn, with a further £57.8bn in assets under management. Macquarie is a global leader in the acquisition, funding and management of infrastructure and essential service assets, with more than 90 assets globally.