Clear Channel Airports (CCA) has teamed with AdRailUSA (a non digital business but a unique enough out-of-home marketer that we think is of interest) bringing escalator-based advertising to the Chicago O’Hare International Airport.Handrail wraps we are told deliver a highly effective form of engagement, as consumers are directly connected with brands for a dedicated period of time. The out-of-home (OOH) medium makes use of valuable and unexpected space and provides a high impression frequency that reaches mass audiences at targeted locations.
Pam Horn, National Sales Manager for Clear Channel Airports told us “Clear Channel is constantly developing new ways to convey messages and increase brand exposure in the out-of-home advertising arena. Through our handrail displays at O’Hare Airport, we are able to drive valuable awareness for our clients with this highly visible platform,”
She added “These branded wraps place messages, ideas and experiences directly into the palms of thousands on a daily basis to essentially deliver the brand in the consumer’s hand in a highly engaging environment.”
The first flight of AdRail placements at O’Hare launched on November 17th and is running through December 31st. Sixteen branded rail sets have been installed across all three of O’Hare Airport’s main domestic terminals, which reach Air Canada, Alaska Airlines, American Eagle, American, Continental, Delta, Iberia, Lufthansa, Northwest, Spirit, United Airlines, United Express, and US Airways airline passengers, among others. The airport is the second busiest in both the United States and the world, serving well over 69 million passengers annually.