Rocky Balboa wins again!

Adrian J Cotterill, Editor-in-Chief


Congratulations to Grand Visual who last night won “Best Digital Outdoor Advertisement” for their multi-panel digital outdoor creative at the UK’s Campaign Poster Awards 2007.

The campaign, which creatively mimiced the iconic film sequence where Rocky Balboa runs up the stairs of the Philadelphia Museum of Art ran on CBS Outdoor’s Digital Escalator Panels on the London Underground.

The sequence required 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London’s commuters.

Truly a terrific creative and a well deserved winner.

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