I’m Too Sexy For My Shirt

Geny Caloisi

Digital Signage debuted at Pure London, a fashion show held back in the middle of February (13th -15th Feb 2011) and attended by 16,000+ people.

Woolenstocks, a London-based footwear company, is one of the companies who invested in the use of digital signage for the first time at Pure London AND who reported a 40% sales increase at the trade show compared to last year.

The trade show will be at Olympia and Earls Court again this year (7th -9th August) and it will be interesting to see if we get more reports of more brands adopting digital signage to help gettheir message across.

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