A relatively novel solution to increasing sales at point of purchase and prolonging dwell time was introduced at the EuroShop global retail trade fair in Dusseldorf, Germany by dimedis GmbH of Cologne in partnership with Cup&Cino, a market leader in coffee systems this week.
The concept is interesting. Cup&Cino supply end to end solutions and systems for coffee from machines to coffee, even going as far as a shop within a shop concept.
We are told that after a detailed review of digital signage platforms, Cup&Cino chose kompas, the award winning digital signage solution from industry veteran dimedis GmbH.
Centrally managed and displaying brand information, the network also offers the ability to locally input local news, advertising and weather using custom designed templates. Interactive barcode scanning allows for targeted messaging depending on the items purchased. Already active in Europe, The Middle East and Asia Cup&Cino see the addition of digital signage to be as integral as their Swiss roasting plant is for the coffee beans. According to stand visitors (including the dimedis team) the coffee and it’s multiple varieties was top notch.
dimedis CEO, Wilhelm Halling told us “that we expect significant licence growth with this unique approach to coffee system marketing both in Europe and internationally”.
The solution starts deployment immediately.