Debbie Reichig, Senior Vice President of Business Development and Marketing at Clear Channel Outdoor is participating on the Gauging DOOH Campaign Effectiveness panel at MediaPost’s Digital Out of Home Forum today.
The panel will explore how to measure and value the effectiveness of digital place-based advertising campaigns from a variety of perspectives: Planner, Buyer, Researcher, Network, Client. Panelists include:
- Debbie Reichig, Senior Vice President, Business Development & Marketing, Clear Channel Outdoor
- David Kahn, SVP, Sales, Wall Street Journal Office Network
- Robert Passikof, Founder and President, Brand Keys
And will be moderated by Vince Laraia, EVP/Innovations, President, R.J. Palmer, Trade X Media
Debbie will provide her insight on how to best leverage the medium to achieve agile, intelligent marketing and account for campaign performance.