Gartner Hype Cycle 2007

Adrian J Cotterill, Editor-in-Chief

Gartner Group Hype Cycle

At present there is still no sign of any Digital Signage technology appearing on Gartner Group’s radar screen – which is a shame – especially for those CIOs and CTOs who rely on them for advice and guidance on what they should be looking at.

I was only saying to a corporate software vendor last week however that I do predict Gartner will pick up on the technology within the next 6 months. When they do I think we can expect a small upsurge in interest from large corporates on internal digital signage – signage related to Intranet’s, corporate communications, FoyerTV etc.

Understanding Gartner Group Hype Cycles

One Response to “Gartner Hype Cycle 2007”

  1. Brian Douglas Says:


    Gartner while not covering directly Digital Signage yet (I am working with them on a programme and hope to get them as excited about the area as we obviously are) do follow it, albeit under Retail Technology. I have both the 2005 and 2007 charts which I can share with you.

    I will send them to your email account.



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