Bangladesh Airport Wafer Thin Mints
Adrian J Cotterill, Editor-in-Chief
At just 72mm deep, Esprit Digital’s new double-sided 55” advertising pods really are wafer-thin.
A combination of freestanding and ceiling-mounted versions have just gone ‘live’ in Customs Halls, Immigration Areas and VIP Lounges at Dhaka’s Hazrat Shahjalal International Airport.
That airport, serving over 6 million passengers every year (more than half of the country’s total arrivals and departures) is an incredibly important location for advertising in the region.
Infinity Corporation, the advertising contract holder, first saw ‘The Wafer’ at #ScreenMediaExpo back in 2010) as we did.
Rezwanul Quayum, Managing Director told us “With its tiny footprint and sleek design this product was the obvious choice for a busy airport like ours and judging by the response from advertisers, it won’t be long before we install some more. The team from Esprit came over and worked with our electricians to complete an excellent job.”
Peter Livesey, Esprit Digital MD added “The Wafer caught the imagination of the industry when it was launched last year and it quickly appeared on several airport and shopping mall tenders. We were delighted when Infinity chose it for the screen network at Dhaka. Large-format portrait pods are doing really well in airports all over the world, showing significant ROI wherever they are deployed and Bangladesh has been no exception”
At Dhaka Airport in Bangladesh there are installed 15 x 55” LCD synchronised panels in 72mm deep enclosures with anti-vandal glass, internal power supplies and high-spec PC’s, integrated cooling engines and remote temperature sensors.