Adcentricity Adds To Sales Staff

Gail Chiasson, North American Editor

Silvia Ibarra and Liz Baynes have joined Adcentricty, Toronto location-based digital ad network and planning platform, as sales executives.

Together, they bring more than 15 years of agency experience.

“Adcentricity has sustained significant growth over the past few years, and the addition of Silvia and Liz to our team is going to further ensure we are able to support our agency clients in the Canadian market,” says Rob Gorrie, president and co-founder of Adentricity. “Both women have a proven track record within the advertising industry, and on top of that, both have a passion for the business and their craft.”

With 10 years in the advertising industry, Baynes has experience on both the sales and agency sides of the business. Over the course of her career, she has worked at Cossette, OMD and Mediacom. She has also been a member of the Captivate sales team, and recently helped RCC media become a recognized name within the ad industry.

Ibarra has six years experience in advertising and marketing. Prior to joining Adcentricity, she was a national account executive at SDI Marketing. Silvia has also held positions at Inventa Sales & Promotions and the Zara-Inditex Group in Toronto.

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