SCALA Release 5 In UAE

Geny Caloisi

Advanced Interactive Media Solutions (AIMS), a UAE supplier of professional digital signage networks in the GCC (Cooperation Council for the Arab States of the Gulf), is offering SCALA Release 5 in its territory.

The digital signage market in the Middle East and North Africa (MENA) region continues to witness steady growth, with recent reports predicting the market to expand from 2.23 million units in 2010 to more than 9 million units by 2016.

Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE said “Digital signage has undoubtedly proven its effectiveness as a marketing channel, as reflected in the robust growth of this medium in the region. The market presents unlimited opportunities for creative execution of digital media campaigns, and in line with this we are keeping pace with the latest technological advancements in this field. We believe that the availability of SCALA Release 5 in the UAE will further benefit our customers here who are looking to create maximum impact through their marketing messages.”

SCALA Release 5 comprises new versions of the entire SCALA product line, including Content Manager, Ad Manager, Designer, Player and various EX Modules. SCALA 5 brings many new advantages, and it additionally caters to customers that have a wide range of needs, offering them more choices for hardware, from low-end photo frames to the top-of-the-line PCs, thus lowering the price barrier for entry-level customers. It offers customers solutions at virtually every price point.

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