Screenvision Signs Revlon As ‘Company’ Sponsor
Gail Chiasson, North American Editor
Screenvision, the New York-based innovator in cinema advertising, has signed Revlon as the presenting sponsor for the upcoming cinematic release of the New York Philharmonic production of Company.
The Tony Award-winning musical by Stephen Sondheim was recorded live last month at Lincoln Center’s famed Avery Fisher Hall in New York City, and will be released by Screenvision for a limited engagement in hundreds of digital cinema theatres across the U.S. beginning June 15.
The deal demonstrates Screenvision’s ability to help marketers connect their brands to high-profile in-cinema events.
The highly-buzzed-about revival of Company features an all-star cast of television and stage heavyweights. Sondheim specialist Paul Gemignani conducts the New York Philharmonic with Jonathan Tunick’s original orchestrations. Lonny Price is the director with Josh Rhodes as choreographer; Lonny Price and Matt Cowart as producers and Ellen Krass as executive producer.
As the presenting sponsor, Revlon – one of the strongest consumer brand franchises in the world – will receive premium on-screen advertising before every presentation of Company, which is booked into approximately 500 theatres across the country. In addition, Revlon had a prominent presence at the Company star-studded, red carpet premiere June 8 in New York City.
“Having a prestigious sponsor for the cinematic release of Company further validates alternative programming as a highly effective marketing tool,” says Darryl Schaffer, executive vice- president, operations and exhibitor relations, Screenvision. “Screenvision is committed to bringing a wide range of alternative programming to its theatres nationwide and we’re thrilled that Revlon recognizes the value that these events have in reaching targeted audiences.”
Company will screen in over 50 markets that not only include New York, Chicago, San Francisco and Boston, but also smaller cities, including St. Louis and Milwaukee, to give as wide an audience as possible an affordable Broadway experience. Tickets, showtimes and locations are now available at: www.companyonscreen.com. Tickets will be available for $18 each – a mere fraction of the cost of a Broadway production of this caliber.
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