Panasonic And indoorDIRECT Partner For QSR Solution

Gail Chiasson, North American Editor

Panasonic Solutions Company, provider of collaboration, information-sharing and decision-support solutions for government and commercial enterprises, has partnered with indoorDIRECT to create a reliable, quality in-store television screen system for quick service restaurants.

The solution combines two Panasonic 42” LF20 professional LCD displays and one 32” LRU20 with indoorDIRECT’s Restaurant Entertainment Network, which features a magazine-style show with short bites of sports, music, entertainment and lifestyle segments from more than 100 content providers including the NFL Network, VH1 and G4.

The system is currently located in over 1,000 quick –service restaurants nationwide including

Taco Bell, Wendy’s, Carl’s Jr., Denny’s, Hardee’s, KFC, and Arby’s with 13 million ad exposures per month, making it the largest quick-service restaurant television screen network in the United States.

All new and replacement installations will include Panasonic professional LCD displays, with two in the main dining area with audio capabilities as well as one screen adjacent to the point of sale area.

indoorDIRECT chose to partner with Panasonic for its world class professional LCD displays, design and installation services and ongoing real-time monitoring and support. The comprehensive solution gives indoorDIRECT a single partner committed to quality products, total accountability and excellent service.

The custom-designed indoorDIRECT solution for QSRs promises to drive incremental revenues, both in higher ticket sales within QSRs and increased advertising revenues.

“The combination of our reliable, high-quality professional LCD displays with this services package will set the in-store television standard for the QSR industry,” says Rick Albert, vice- president of sales, Professional Display Solutions, Panasonic Solutions Company. “The potential for growth for in-store television is significant. However, this growth clearly rests on the reliability of the technology. A blank screen will not impress a customer nor does it drive advertising revenue. This Panasonic-led solution will deliver the highest availability and uptime to indoorDIRECT’s thousands of quick-service restaurants.”

Michael Winton, president and co-founder of indoorDIRECT, says that working with Panasonic for both screens and installations “provides us with a partner with vast installation experience and insures that we are able to install, maintain and service our rapidly expanding national network.”

Over the next 12 months, The Restaurant Entertainment Network, featuring Panasonic professional PCD displays, will be installed in an additional 1,500 quick-service restaurants, located in the top 20 DMAs. This will bring indoorDIRECT’s number of locations to more than 2,500 nationwide with over 30 million monthly ad exposures.

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