UAE’s Sharaf DG Rolls Out Digital Signage

Geny Caloisi

Sharaf DG, a large multi-brand electronics and digital products retailer in the UAE, has adopted digital signage across is stores to attract, inform, educate and motivate its customers.

Advanced Interactive Media Solutions (AIMS), has carried out the installation of the digital signage solution using Scala 5 software to power 42 screens in eight stores.

Nilesh Khalkho, CEO, Sharaf DG, commented, “Introducing Scala as a means to attract customer attention in our stores had been a significant decision for us at a time when no other retailer in the UAE had even explored the possibilities of using this unique means of communication. We are very pleased with the results so far and hope to see further advancement in this interactive medium so that the end user is benefited even more.”

Ahmed El Ridi, CEO of Advanced Interactive Media Solutions, UAE, said: “The Scala digital signage solution helps create a truly engaging, customer-friendly store environment that is crucial in attracting more shoppers, while enabling Sharaf DG to stand out as a leading innovator and a distinguished brand leader in the electronic retail sector.“


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