Astral OOH Wins AMT Contract

Gail Chiasson, North American Editor

Montréal-based Astral Out-of-Home, a division of Astral Media Inc., is taking over the management of the advertising network of the Agence Métropolitaine de Transport.

The AMT comprises the trains coming into Montreal from the west, south and north suburbs (ie. what is known as known as the North Shore, South Shore, Deux Montagnes, etc.,) as well as their stations, their parking areas, and their metropolitan terminals. There are currently five train lines with a sixth to serve the east to be added next summer

The 10-year contract Involves 1,000 static faces and 50 digital faces, but many of the static faces are expected to be switched over to digital during the course of the agreement.

With nearly 16 million train passengers and 71 million persons moving through the metropolitan terminals annually, AMT’s clientele is composed of active consumers and professionals representing a choice target market for advertisers. The account was formerly with Métromédia Plus.

“Astral Out-of-Home and AMT’s relationship goes back to 2009 when Astral proceeded with the installation of the first two structures of its digital advertising network on land owned by AMT,” says Joël Gauthier, president and CEO of AMT. “AMT wants to increase its advertising revenues while benefiting from a platform to promote public transportation. Astral Out-of-Home’s innovative approach guided our choice of a new partner.”

Astral Out-of-Home is one of Canada’s leading out-of-home advertising companies with nearly 8,000 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia, including 39 spectacular out-of-home digital boards in Montreal, Toronto and Vancouver. Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.

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