Motricity MMA’s New Global Premium Member

Gail Chiasson, North American Editor

Motricity, Bellevue, Washington, has become the newest Global Premium Member of the Mobile Marketing Association.

Through the delivery of relevance-driven merchandising, marketing and advertising solutions, Motricity empowers mobile operators, brands and agencies to maximize their reach with customers. Membership with the MMA will allow Motricity to reinforce the benefits and opportunities associated with mobile marketing and advertising.

Motricity’s founder and CEO, Ryan Wuerch, will serve on the MMA Global Board of Directors, and Motricity will provide leadership and support for the MMA Marketer and Agency Global Awards program, which recognizes leaders and innovators in the mobile marketing industry. The company will also hold a board seat on the MMANorth American Regional Executive Committee.

“Motricity’s and Wuerch’s personal commitment to helping the MMA accelerate the growth of the mobile marketing industry is exactly the type of leadership we need to build and to solidify the mobile channel as a world-class marketing platform and indispensable part of the marketing mix,” says Greg Stuart, MMA Global CEO.

Wuerch says, “Mobile marketing and advertising is a key growth area for Motricity, and as an MMA board member, I look forward to helping the MMA shape the direction of the industry.”

In addition to providing support for the Annual Awards Dinner and Ceremony, Motricity will sponsor the post-award gallery, which will showcase the best and brightest creative talent in the mobile marketing industry.

In conjunction with its premium membership, Motricity will also assume a thought leadership role by hosting several Innovator Roundtable Dinners, a private dinner gathering of select industry leaders and visionaries at top-tier destinations throughout the U.S. to discuss pressing topics that are facing the mobile marketplace.

MMA’s Premium Membership is the highest-tier membership for companies wishing to establish an advanced global leadership position across the mobile marketing industry. MMA Premium Members currently include Alcatel-Lucent, InMobi, Microsoft Advertising, Millennial Media, The Coca-Cola Company and The Tribune Company.

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