One journalist described parts of last week’s Monaco Media Forum conference as “a support group for people with business model issues”.
I had to laugh!!! Maybe some sections of the Digital out of Home industry should have been represented?
The forum is an attempt by Publicis Groupe CEO Maurice Lévy and Prince Albert II of Monaco to create the media industry equivalent of the World Economic Forum.
Take a look at the attendees. It reads a veritable who’s who of the media industry. On a serious note, it would be great if next year DOOH can be included.