E! Entertainment and Borders TV

Adrian J Cotterill, Editor-in-Chief

Here in the UK we are obviously the trendsetters – we had E! Entertainment deals in place with Brightspace Media (initially for McDonalds) and MOMEDIA networks 3 or 4 years ago – I see now that Ripple has agreements with The New York Times, CBS and E! Entertainment Television to provide and re-purpose their content to screen network.

Ripple is partnering with the book store Borders in their recently announced (US) Border TV screen initiative.

George L. Jones, the chief executive of the Borders Group said “It’s becoming more and more difficult to reach people … Newspapers are not as effective as they used to be. Television is not as easily reachable as it used to be …”

So Mr Jones I am not sure who advised you or who decided to call your new instore screen network Borders TV?

As anyone (pretty much most people) will tell you, retail screens in-store are not TV.

This looks like a briliant initiative and it’s great that such a good brand (I think typically a nice, comfortable, enjoyable shopping experience) should roll out a screen network.

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