London DNA Conference

Geny Caloisi

The ‘DNA Conference’ launched its first gathering in July 14th in central London. The One-Day conference for the Digital Out-of-Home Interactive Entertainment (DOE) sector was hosted by the UK Trade & Investment (UKTI) – supporting the DNA initiative from their position of directing the Entertainment Economy initiative.

Some of the people that assisted to the conference were: Randy White – CEO, White Hutchinson Leisure & Learning Out-of-Home Interactive Entertainment Group, who presented his first ever UK keynote – setting a high standard for the day – presentations coming from international executives from companies such as Canadian based TrioTech Amusement, Belgium based Alterface S.A., to Irish based Trans-Force International and Israeli EyeClick. While other thought provoking and informative presentations were given by Animalive UK Limited and Instyle Fitness.

The DNA Conference was able to gather support from leading corporations at this first event with Cisco Systems Limited and SEGA Amusement Europe taking the time to present and offer their support. While BMI Worldwide made the trip especially to support the new conference and its future plans beyond the UK gathering.

Kevin Williams of KWP Limited, the man behind the conference told me “with DNA London under our belts we need to keep the momentum going and we can now reveal that a new Association will be formed to support developers and operators of DOE technology. Along with the association, interest has been such from those unable to attend this first event that they have demanded a United States DNA Conference be held later this year – more details to be released on all these plans.”

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