Reaching Media Buyers

Gail Chiasson, North American Editor

While webinars seem to be a dime a dozen, here’s one that we’d really recommend if you’re trying to interest media planners and buyers in your network.

Book yourself for Aug. 17/11 at 2 p.m. EDT.

This webinar on Selling to Media Strategists and Buyers: How to Engage Them in Digital Place-Based Conversation is being run jointly by the Digital Place-based Advertising Association and the Digital Signage Federation.

The presentation is a result of the work done by the DPAA’s Strategic Media Planning Committee and will be presented by its chairwoman, Jennifer Bolt, whose 20-plus years of experience includes such roles as senior vice-president, chief strategy officer at rVue and executive director, engagement planning and innovation at TracyLocke.

Her presentation is geared to network sales forces, and is intended to help them understand the perspective of media planners and how best call on them. You must register to attend by following this link: Register.

One Response to “Reaching Media Buyers”

  1. Neil Steiner Says:

    Thanks for the “heads up” Gail!

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