Inwindow Outdoor, New York, is running an innovative campaign for CW broadcast network’s new TV series The Ringer, a mystery drama about long-separated identical twins, both played by Sarah Michelle Gellar.
The campaign is running in Santa Monica and at 222 Park Avenue South in NYC. When people approach the display, they see a duplicate of themselves trailing closely behind. Using their arms, the users have the option of having the display take a still picture or a video of themselves and their doppelganger. They then can have it sent to them via email for posting on their Facebook pages.
CW is inviting users to accept future messages from the network, but without this opt-in permission, CW will not retain their contact information.