September 11 Tribute Movement
Gail Chiasson, North American Editor
Displaying Outdoor Advertising Association of America rotating memorial creative, more than 450 Clear Channel Outdoor digital billboards in 23 markets across the U.S. will remind citizens and visitors to ‘Pause and Reflect’ on 9/11.
An additional 300-plus traditional billboards will also join the September 11 Tribute Movement.
Clear Channel Outdoor wants to offer a DOOH tribute in remembrance of the lives of those who were tragically lost and those who were injured during the September 11 attacks. The period of silent contemplation and positive support is also meant to honor the brave men and women who are in service to the U.S. protecting the life and freedom of citizens, and to honour the countless volunteers who donated their time in the rescue and recovery efforts in the days, weeks and months after 9/11.
Clear Channel Outdoor will observe its DOOH moment of silence for one hour and 17 minutes to commemorate the moments on September 11, 2001, during which American Airlines Flight 11 collided into the World Trade Center’s landmark North Tower, United Airlines Flight 175 impacted the South Tower, American Airlines Flight 77 hit the western side of the Pentagon in Arlington County, Virginia, and United Airlines Flight 93 crashed into a field near Shanksville, Pennsylvania. The ‘Pause and Reflect’ DOOH moment of silence campaign will appear on Clear Channel’s properties Sunday, September 11, 2011, between 8:46 a.m. and 10:03 a.m. EST.
Following the digital moment of silence, the creative content will run once per minute throughout the duration of the day.
The traditional boards will either display the ‘Pause and Reflect” campaign on September 11’ or the OAAA’s ‘National Day of Service and Remembrance’ campaign, which is currently ongoing in regular rotation until September 11.
The ‘National Day of Service and Remembrance’ campaign highlights positive ways that Americans and others can observe the anniversary of 9/11 by performing good deeds, supporting charitable causes, volunteering and engaging in other acts of compassion.