There are a couple of Pharmacy initiatives in Italy, this one, Farmacia.TV, isn’t by any means the largest of them but it is the first to be announced.
Farmacia.TV in Italy was developed and managed by M-Cube, an Italian company specialising in multimedia content broadcasting.
The network is going to start off in the Friuli Venezia Giulia region and like the very successful Turkish Pharmacy network is a collaboration with the country’s national association of pharmacies.
Farmacia.TV project are expecting to have 50 pharmacies up and running before the end of 2007 (that’s a tall order so it will be interesting to see how the rollout progresses) and are talking about 200 by mid-2008.
Scala are suppling the content management and digital signage software for the network.