The Looking Glass That Can Make You A Star

Geny Caloisi

Singapore’s 2011 Elite Model Look, a competition for aspiring models to be the next ‘in’ thing on the catwalk, is using Yeahpoint’s digital mirror, MiMirror, to help aspiring models create their potential winning initial entry. MiMirror will now be rolled out across Guess stores in the country.

Example of MiMIrror with Yeahpoint CEO John Anderson - but we don't think he's entering the top model competition

With over 400,000 women auditioning from over 70 countries in 2010, the Elite Model Look is the largest and longest running model search competition in the world and is renowned for discovering supermodels such as Cindy Crawford, Linda Evangelista and Gisele Bundchen.

MiMirror, a digital mirror that allows users to photograph themselves, compare images and then share these with friends, looks set to revolutionise competitions such as Elite Model Look both now and into the future.

Yeahpoint Chief Executive Officer John Anderson said the potential for competitions such as Elite Model Look to benefit further from digital technology such as MiMirror has only just begun and he predicts retailers and shoppers alike will benefit from this exciting new technology.

“For Elite Model Look MiMirror will allow more participants to be involved in the competition than ever before. It also enables retailers and brands to embrace and contribute to the competition by bringing the opportunity to participate directly to their customers’ in-store,” he said.

“MiMirror also brings the catwalk into the store, so for brands such as Guess this allows the consumer to become more engaged with the merchandise and offers a fantastic draw card. The result is ultimately positive for all concerned.”

Singapore’s first level auditions are being held from October 1 with budding models simply needing to visit Guess’ Ngee Ann City store, with more stores to be announced soon, and provide their very best ‘Elite Model Look’ before submitting their image and entry form through MiMirror’s simple touch screen interface.

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