Making Money In The Convergent World

Gail Chiasson, North American Editor

We’ll definitely want to get back to the conference room after lunch on day one of the Strategy Institute’s Digital Signage Investor Conference in time to hear the speakers on the advertisers and agency panel who’ll be tackling the topic of Planning and Buying: Challenges and Successes in Selling DOOH.

Ray Rotolo, COO of Posterscope, New York, who will be joined on the panel by Amy Vollet, director of media strategy at TracyLocke, and Al Wittemen, chief marketing officer of TPN Inc. (both of Dallas), told us that he’ll be looking at how to generate more dollars and particularly at how the power of networks can work in association with and positioning in the convergent world to create a connected consumer.

“There are four main points to the convergence picture,” says Rotolo. “And it’s not technology nor media.”

Rotolo will be discussing Social, Content, Commerce and Mobility.

“If our digital out-of-home networks can fit themselves around those tenets of convergence, they’ll find a way to make money,” he says. “The real essence of convergence is Freedom of Choice.”

Since everybody wants to make money, you’ll definitely want to hear what Rotolo, Vollet and Wittemen have to say.

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