Annual Mileage, Small LCD Panel, Back Of Car

Adrian J Cotterill, Editor-in-Chief

“OgilvyOne’s opinionated ad guru wades into greenwashing and visibility…” says (not us) LIV – The Volvo Lifestyle magazine of Rory Sutherland in an interview in their latest issue.

Rory, when asked “Do you think motorists get a bad rap?” espouses an interesting idea in that, just because someone owns a big car it doesn’t necessary mean that they have high mileage (he says “if you have a ruddy great 4×4 but do 5,000 miles per year, then actually you’re doing the environment a favour”).

His idea is that the annual mileage of a vehicle could be displayed in a very small LCD panel on the back of their car.

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