Coke Says It’s Getting Ready For The Olympics…

Geny Caloisi

As the Christmas lights are switched on in London, the digital signage in the most popular gathering point of the capital are switched off. Both Coca Cola and Samsung have covered their LED screens in Piccadilly Circus.

Does this mean that there will be nothing there until next year? Frankly it ruins Piccadilly Circus. And to think that the shiny new Hyundai LED screen, replacing the Sanyo logo in neon,  was unveiled only a month ago!

Does anyone know what’s going to be in this space? How will this precarious setting affect the other advertisers?

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