Electroboutique Pop-up At The Science Museum

Geny Caloisi

The Electroboutique pop-up exhibition at the Science Museum awoke my curiosity. Innovative art production company Electroboutique (Russian artists Alexei Shulgin and Aristarkh Chernyshev) has created interactive artworks using live data, sophisticated custom electronics and bespoke software.

The works have been created over the past seven years, and include two new works commissioned specifically for this exhibition.

Encouraging participation through ‘Creative Consumption’, the artists generate a dialogue with their audiences through works which respond, reflect and re-version viewers in real-time. The artworks use languages of pop culture, media and art histories, framed by a tongue-in-cheek appropriation of the language of corporate marketing speak.

At the same time as being great fun to experience and interact with, the works lightly raise more serious questions around art production, design aspiration, technological progress, consumerism, capitalism, media control, and the languages of corporate social responsibility.

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