The UK’s One Stop Stores Ltd. has chosen Firebrand Media to roll out it’s in-store TV network. This is yet another Scala network.
Firebrand Media have made the fantastic commmitment to be in 150 stores by the end of November 2007. Ultimately the chain consists of 450 stores across the United Kingdon.
The roll-out starts in August 2007 and I will be including the network in the next DOOHAN.
All media sales are being done internally at present (abc media do the agency sales side for example on Firebrand’s other network – Jacksons but are not involved in this one)