After the week we have just had one thing is for sure – a lot of small and some not so small vendors are now going to have to drop the word ‘GLOBAL’ from their press releases and web sites!!!
It’s been a particularly bad week for LOTS of individuals in the digital signage software / solutions provider market with layoffs, redundancies, job cuts, downsizing (however you want to word it) hitting folks in San Francisco, London and elsewhere,
We could have run headlines like “xyz Lays Off Staff” but we didn’t think that helped the industry nor MORE importantly the folks involved. None of these recent layoffs are personal. The folks involved are often good people caught up in events outside of their control.
Mind you, it’s not all gloom and doom. There are a lot of good companies recruiting – indeed we have run a couple of posts over the last few weeks for folks like Headland Media and Arqiva who are and have been searching for new blood – indeed tomorrow we have another ‘recruitment’ post up; this time for Mood Media who are looking to fill a digital signage position in the UK.
We guess at the end of this period of shrinkage and consolidation, the brave will have survived (especially those with a good business plan) and will come out the other end bigger and stronger.
As we say to the folks we talk to 1:1, now is the time to be bold, to really market yourself AND to cement your position in the industry – OF COURSE that’s if you are any good (and have faith / belief in yourself)!!!