#ISE2012 This ‘Shape’ Thing Is Catching On!

Alex Hughes

Err who was it who said “Shape is the new king?” I cannot for the life of me remember but it doesn’t half seem to be catching on…

Shown above are some new Samsung Square Displays they are err ‘square’ – that’s right Alex, a square, i.e. a plane figure with four equal straight sides and four right angles, Ed and they were neatly arranged in a nice retail setting.

The Samsung stand here at #ISE2012 is absolutely awesome, they have really done some nice contextual stuff similar to what is being done with Christie MicroTiles around the rest of the show.

They have also cottoned on to the fact that realistic environments help demonstrate their solutions better. Very nice.

Samsung can be found in Hall 9 on stand C111.

The Issy-Neale formula for the Samsung retail display is of course _3X3_HTH_THT_HTH_

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