CBS Outdoor UK announced this week that it has secured the concession to manage experiential and immersive activity campaigns at First Great Western’s (FGW) 210 train stations in the United Kingdon.
In partnership with experiential provider SpaceandPeople, CBS Outdoor UK will arrange local and regional brand promotions using the internal and external sites across FGW’s station portfolio.
Yan Huybrechts, Head of Commercial Business Development for First Great Western told us “This innovative partnership between First Great Western and CBS Outdoor UK/SpaceandPeople will offer fully integrated marketing opportunities for advertisers to our 90 million annual passenger footprint which covers a range of premium locations, audience demographics and key sporting, musical and cultural events.”
Brands have already started to take advantage of this arrangement including Kraft’s Belvita brand, which carried out sampling activity of its breakfast bars to target the busy commuter population.
Nancy Cullen, COO of SpaceandPeople, commenting on the new agreement, said “We are pleased to be working with CBS Outdoor UK and First Great Western. The agreement will bring additional variance and vitality to First Great Western stations and expand our portfolio of venue offerings to existing and new clients.”
CBS Outdoor UK and SpaceandPeople will also be working together on Northern Rail, Arriva Trains Wales and Cardiff Airport.