#SXSW An NFC: No Freakin’ Chance’ Debate

Adrian J Cotterill, Editor-in-Chief

On March 10th Posterscope is hosting a ‘NFC: No Freakin’ Chance’ debate at SXSW Interactive 2012 and ahead of that they have produced a nice video which demonstrates the opportunities that NFC in conjunction with OOH can offer…

Many believe that 2012 is set to be the year that NFC moves towards the mass market – especially as it is incorporated into more devices in more markets than ever before (making the real world every bit as clickable and transactional as the online world).

Surely the recent announcement from mobile operator Orange UK that they have equipped 200,000 UK customers with NFC phones that they will be able to use to tap smart posters and receive special rewards, demonstrates how far this technology has come?

Leave a Reply