Toronto-based Onestop Media Group, which owns and operates the multi award-winning Toronto Transit Commission Digital Display Network, has launched the ‘next vehicle arrival notification system’ on subway platforms screens and will now also have above ground screens offering this in bus bays, as well, under a new contract.
With the expansion of the network above ground, Onestop’s messages will reach 1.4 million people daily. The company currently has several hundred screens in approximately 50 subway stations. Under the new arrangement, the Onestop TTC Network bus bay and subway platform expansion to all 69 stations is scheduled to be completed by 2010.
The number of the new screens in bus bays will be based on site surveys. Sizes and other details will be determined by the TTC through commuter feedback and the results of the pilot now underway at the Spadina Station.
This extension of Onestop’s private-public partnership will see Onestop and the TTC work together to provide real-time vital information to the commuters. It also marks the expansion of Onestop’s transit offerings to include next-vehicle arrival displays to compliment its patented customer information and emergency messaging services in use today by over a million riders.
“We see this as a win-win product,” says Michael Girgis, Onestop CEO. “TTC riders get valuable information, and our advertisers get sticky content to increase the values of their impressions. Everybody wants to know when the train or bus is arriving.”
Onestop TTC network is a customer communication tool that allows the TTC to keep commuters informed and entertained. In addition, it displays real time news, sports, weather, community messaging and sponsored content.