Posterscope Acquires 70 Percent of China’s Heartland Media

Adrian J Cotterill, Editor-in-Chief

We helped Aegis Group’s Posterscope unit earlier in the year get a better handle on the French marketplace – briefing them on the networks we knew about, sizes, footfall, technology etc. We have also worked with their technical folks on a database of UK networks.

We also pride ourselves on having fifty four (yes 54) Posterscope employees as active email subscribers – that’s an impressive rosta of influential media planning and media buying folks in anyone’s terms!

China, like the US is one of those (few) geographies not on our team’s radar screen but it’s worthwhile making mention that Posterscope announced plans to acquire a 70 percent stake of Heartland Media Group, the leading outdoor media company in China

The move comes as Posterscope – which claims to be the No. 1 out-of-home media company in the world, is expanding its presence in the U.S., writes MediaPost.

Last week, Aegis announced a reorganization which will see the company’s Carat Brand Experience event and experiential marketing division – renamed The Brand Experience – brought into its Posterscope unit, expanding the unit’s role to include everything from events to street teams.

Hyperspace of course is the UK unit that focuses on digital out of home.

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