#DOOHBrands Digital Brand Activation Summit

Gail Chiasson, North American Editor

As you know the Ad Club, Toronto, has partnered with the Strategy Institute for the Digital Brand Activation Summit – a Place-based Strategy, taking place next week on April 25 and 26 at the Metropolitan Hotel in Toronto.

We are told “With the convergence of digital media platforms, advertisers and brands are delivering big ideas to consumers through the seamless integration of available channels”.

Among the speakers at this two-day event are: David Payne, CEO, Kinetic Americas (New York); Cathy Fernandes, president & COO, Zoom Media, Toronto; Mike Di Franza, president & general manager, Captivate Network; Paul Lindstrom, senior vice-president, Nielsen Media Research, Nielsen OnLocation; John Sheehan, senior director, Integrated Media, NEC Display Solutions with Greg Patrick, general manager, digital media, VUKUNET; plus senior executives from Volkswagen, Mazda and many others.

It’s certainly an event that Canada advertisers, agencies and DOOH network operators should have on their agenda and we’ll be there of course, so stop by and say “Hello” to DailyDOOH.

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