Adrian J Cotterill, Editor-in-Chief

It’s hardly new but Boutique Film insists on calling it APP.VERTISING and claims its a “new concept … to allow brands to keep the campaign alive beyond the advertising platform”.

The Geneva based company renowned for its networks of screens across Europe’s most prestigious ski resorts and across the Gulf Arab region, tell us that they spent last Winter studying the possibly of creating interactive campaigns: screens and smartphone applications etc.

You can see a short animation presenting their concept by clicking here.

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