AVM Adds MicroTiles To Christie Distribution

Gail Chiasson, North American Editor

Christie’s UK distribution partner, Audio Visual Material Ltd., Wokingham, UK, is adding MicroTiles into its existing portfolio for the UK fixed AV installation market.

L-R: Mark Nisbet, managing director, AVM; James Belso, UK Sales Manager, Christie

AVM currently distribute Christie’s full ranges of LCD, 1-chip and 3-chip projectors as well as Christie Spyder range.

The move is described by James Belso, Christie UK Sales Manager, as a “natural extension to the Christie range AVM already handle very successfully. It is a consciously focussed distributor, has embraced the value of the Christie brand and established itself as an extension of the Christie unit to its own extensive partner channel.”

Joe Graziano, EMEA Market Development Manager, MicroTiles, Christie, says, “MicroTiles was first introduced into the market three years ago and in that time has established itself as the leader and pioneer within the new concepts and dynamics of visual solutions. MicroTiles understanding and recognition is now such that sales are able to go through a trusted distribution channel.

“AVM are very well integrated with the small to medium-sized partner channel. Its introduction as MicroTiles UK distributor adds value to our product proposition. AVM have proven that it has the required skills and knowledge to develop specialist business.”

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