DigiCast Networks, San Francisco-based digital media company specializing in out-of-home video and audio advertising solutions and a division of Brite Media Group, is the newest member of the Digital Place-based Advertising Association.
The DigiCast network consists of audio advertising at gas stations (Gas Station Radio), digital banner ads wrapped around live TV in restaurants (Restaurant Network) and full-motion video and digital billboard advertising in cafés (Café Network).
DigiCast is installed in 2,300 exclusive locations and reaches more than 11.6 million consumers per week.
Chris Lanman, senior vice president, DigiCast, says, “As we continue to grow our business, we see a real benefit to joining DPAA because of the access it provides to research, case studies, best practices and much more. We also look forward to contributing to DPAA by sharing our own insights and success stories, and to having a voice in the direction of the digital place-based media industry.”
Watch for more from Lanman who will be featured in DailyDOOH’s next CEO Spotlight in late June.