JCDecaux has won the Land Securities contract for digital outdoor advertising at Trinity Leeds, the major shopping and leisure development that is set to transform the city’s retail offer.
Land Securities awarded JCDecaux the seven-year contract following a competitive tender that will see Trinity Leeds become an all-digital advertising retail destination when it launches in the spring of 2013.
Trinity Leeds is the only major large-scale retail and leisure destination that will open in 2013 in the UK and will transform shopping in the North of England.
This new vibrant city-centre destination will include key retailers: Mango, Hollister, H&M, Topshop, Oasis and Fossil plus Next, Marks & Spencer and Primark and there will also be a line-up of leading restaurants will include Conran Restaurants, Yo Sushi, Giraffe and Carluccio’s as well as the first Everyman cinema outside London.
Sean Curtis, Portfolio Marketing Manager for Land Securities said “Trinity Leeds will establish the city as one of the UK’s top four retail destinations, just behind London’s West End, Glasgow and Birmingham. We are delighted to be working with JCDecaux to maximise opportunities for brands through their state-of-the-art digital advertising portfolio in our flagship new retail centre.”
JCDecaux’s Spencer Berwin, Managing Director – Sales said “Trinity Leeds is set to transform shopping in the North, with our all-digital advertising network engaging shoppers in this major new retail and leisure development. Our high-quality digital screens will offer brands huge flexibility to communicate with audiences, with time-sensitive and content-rich campaigns enhancing the shopping experience.”
JCDecaux will work with Land Securities to create a network of digital six-sheets strategically located across the centre in one of the largest deals of its kind in the Land Securities portfolio.