The Digital Place-based Advertising Association has elected Brian Dusho, president and CEO of BroadSign International, and Pierre Richer, president & CEO of NEC Display Solutions, to its Board of Directors.The election of these two industry suppliers on the Board is a first for the association, made possible by a recent amendment to DPAA’s bylaws allowing suppliers to serve on its board alongside network operators.
“The addition of Brian and Pierre to our Board broadens our base of expertise and is certain to lead to more robust discussions on issues of interest to all parties in the digital place-based media landscape,” says Sue Danaher, president and CEO of DPAA.
“This is a significant step forward for our organization and the industry.”
Dusho says that, as a fervent advocate and long-time supporter of the DPAA’s role in promoting the adoption of industry standards, he is “both honored and humbled to be one of the first vendors named to its Board of Directors. In doing so, the DPAA recognizes the solidarity that its vendors have shown in promoting industry awareness to the masses.’’
Dusho has been president & CEO of BroadSign International since 2009. He joined the company in 2003 and served as chief strategy officer and executive vice-president. Before joining BroadSign, he was co-founder of AV Nation; president and founder of Synapse Digital; and president of Hoffman Video Systems. He also served in a variety of management and sales positions at MCSI, Intellisys Group, Technical Innovation, Baker Audio and YKK Corporation.Richer says, “It’s an honor to be part of this great organization that does so much for our industry. There is still much work that needs to be done for advertisers and agencies to realize the full potential of our medium, but I’m confident the DPAA and its members will continue to rise to the occasion and promote the full benefits of digital place-based advertising.”
Before becoming president and CEO of NEC Display Solutions, Richer ran the NEC Visual Systems Division as senior vice-president and general manager and also served as the division’s vice president of sales and new business development. Richer founded the VUKUNET initiative, a universal ad serving web platform that connects advertising agencies with digital place-based network inventory. Before joining NEC, Richer spent almost a decade at InFocus Corporation in a variety of roles.
Founded in 2006, DPAA represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising.