Tapjoy and Kontagent Form Strategic Partnership

Gail Chiasson, North American Editor

Tapjoy Inc., a mobile advertising and publishing platform, has made a strategic partnership with Kontagent, provider of enterprise user analytics for mobile application developers, marketers and producers.

The partnership will give Tapjoy customers the insights they need to optimize user acquisition campaigns and maximize efforts at monetization. For Kontagent, the relationship is a strategic move to gain a stronger foothold in the mobile app space, building on the momentum they’ve garnered over the past year since launching kSuite Mobile Analytics for mobile developers. Both companies are based in San Francisco.

“We know that it’s becoming more difficult to monetize users in the increasingly competitive mobile economy,” says Mihir Shah, Tapjoy CEO. “That’s why we’re thrilled to partner with Kontagent to be able to provide more solutions to help developers improve user acquisition, retention and monetization – and ultimately improve their bottom lines.”

Jeff Tseng, Kontagent CEO, says, “As the leading enterprise analytics solution for the mobile developer industry, we couldn’t be more pleased than to partner with Tapjoy, another leader in the mobile space. We’ve developed a best-in-class analytics offering for the biggest names in the space, and with this partnership, we look forward to continuing to build innovative new solutions for our customers.”

Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 600 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Paris, Dusseldorf, London, Beijing, Seoul and Tokyo.

Kontagent is the leading enterprise user analytics platform for social and mobile application developers, marketers and producers. Kontagent tracks more than 1,000 applications, over 150 million monthly active users and in excess of 50 billion events each month for customers around the globe. The company’s proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provides customers with valuable, actionable insights. Armed with this data, and combined with Kontagent’s team of data scientists, customers have the power to better measure and optimize their customer economics and build more profitable enterprises. Founded in 2007, the company is headquartered in San Francisco with additional offices in Toronto and London.

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