MMA International Journal Of Mobile Marketing Canada Edition

Gail Chiasson, North American Editor

The Mobile Marketing Association has released the MMA International Journal of Mobile Marketing Canada Edition, Vol. 7 No 1.

This issue, developed in partnership with the Canadian Marketing Association, includes articles such as: ‘The Impact of Mobile on CPG CRM Strategy: A Kraft Canada Case Study’; ‘The Changing Landscape of the Canadian Mobile Audience’; ‘Bringing the Power and Reach of Mobile Phones to Charitable Giving’; ‘An Approach to Accelerate Mobile Marketing in Canada: The Canadian Marketing Association’s Mobile Marketing AccelArator’; and more.

The Journal is free for MMA Members, and available for purchase by non-members at a cost of $75.

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