Kinetic Mobile Becomes Joule
Kinetic Mobile, the full service mobile marketing agency becomes a standalone agency within GroupM and re-brands itself worldwide as Joule.
Rupert Day, GroupM COO told us “Joule’s deep mobile expertise and track record of success will keep GroupM at the forefront of mobile marketing. Joule is an important part of GroupM’s strategy to offer additional services to our agencies when it results in greater value for their clients.”
With offices in New York and London, Joule offers its clients a full range of mobile marketing services – from campaign strategy through implementation and measurement – and has the ability to execute campaigns across all mobile channels. Joule also offers mobile media planning and buying services. Joule’s campaign for Virgin Atlantic, which was a collaboration with creative agency McKinney, recently received the MIXX Award for best mobile campaign of the year from the Interactive Advertising Bureau.
Todd Tran, Managing Director of Joule commented “Our re-branding as Joule conveys the energy and dynamism we apply to power the innovative mobile solutions for which we are known. As Joule we will continue to build on our strong reputation for offering clients the best talent and the best solutions in the business.”
Joule is a global leader in providing a full range of mobile marketing services to advertisers and agencies, from campaign strategy through implementation and measurement across all mobile channels. Joule is a division of Kinetic Worldwide, a 50-50 joint venture between WPP and the management of Kinetic. Kinetic Worldwide employs over 900 professionals across 42 offices worldwide and had global billings of US$4.4billion. Joule’s offices in New York and London serve clients across the Americas and Europe. Global operations are headquartered in New York.