PRN’s Pyrrhic (7-Eleven) Victory

Adrian J Cotterill, Editor-in-Chief

On Tuesday PRN issued a press release titled ‘7-Eleven® TV Taps Premier Retail Networks (PRN) as Exclusive Ad Sales Representative‘ – something which is misleading (or disingenuous at best) unless you know all the details…

First, let’s look at the facts:-

  1. DDN (who appointed PRN, NOT 7-Eleven) were formally notified of contract violation by 7-Eleven at the beginning of August
  2. Previous exclusive advertising sales representative ABC Regional Sports and Entertainment Sales was likely dumped (again by DDN, not by 7-Eleven) as a likely ‘fall-guy’
  3. (importantly) PRN were signed up by DDN and NOT by 7-Eleven

It’s relatively easy to construct a case where DDN is trying to ‘save’ the business by blaming others – undoubtedly they will go back to to 7-Eleven and say “see what we did? …. give us more time”.

Bottom line DDN’s approach to the 7-Eleven network is (still) behind schedule, in contract termination mode and whether they switch from ABC to PRN still not workable.

The network is dead and in our humble opinion 7-Eleven will still ditch DDN (and by implication Harris) at the end of the month.

PRN should know better with whom to stick their brand.

2 Responses to “PRN’s Pyrrhic (7-Eleven) Victory”

  1. Digital Signage Blog | Jump Start: 2013 Prediction Kickoff Says:

    […] been spotty this year, certainly impacted by the global economic mess. There have been apparent failures and there have been some nice success stories. In the great middle, there are reports of some […]

  2. Another prediction Says:

    Things just got even more spotty over at PRN. They’ve just hired 7-Elevens head of sales to lead their sales team and are getting rid of some of their seasoned sellers. PRN seems to be on a fast downward spiral these days.

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