First there was Warner Howard with a 100+ site rollout of digital posters in washrooms (aka loo’s, toilets, WC’s !!!).
That network disappeared earlier this year, after being bought for a short while by PHS – but was then allowed to die (quietly).
Now, CPA Ltd., the washroom advertising specialist has just launched its first digital washroom. It’s supposed to be a secret where it is – it’s in a Pub in London and consists of 7 small screens powered by one PC with a bespoke CMS.
Looks quite nice actually.
What should make this network work when it grows is that CPA are already one of the top 3 washroom advertising specialists in the UK market – so they have a ready made media audience in which to sell (digital).
If I can manage to take some pictures in the toilet 😉 I will upload some images.
I am interested in knowing if anyone else has seen digital washrooms across Europe, Middle East and Africa (please send me any information)