It’s the end of the month and so DOOHAN continues its monthly publication cycle. This month sees a number of changes and revisions as below…
SUMMARY OF CHANGES – July 2007
CPA Ltd., the washroom advertising specialist has just launched its first digital washroom (the Blog has more details on this)
Digital Eyelights. 24 screens at Manchester and East Midlands Airport
Ocean Outdoor. Two giant screens, the largest digital screens outside London (the Blog has more details on this also)
Firebrand Media, the network owner of Sainsbury’s premium convenience stores have now also installed an in-store TV network in One Stop Stores.
Streetbroadcast have expressed an interest in speaking to other networks that might wish for Streetbroadcast to sell their digital space for them. Lee Arthur’s PA, Angela will arrange any meetings and take any calls – email@example.com
Streetbroadcast and Publicis Blueprint have both supplied a summary for THE MEDIA BUYERS AND PLANNERS section.
Subpostmaster TV has been re-branded as the Community Network and now includes Post Office, Local Tax Offices, Medical Centers, Convenience Stores, Restaurants and Golf Clubs.
3DExtremeTV is now called 3DXscape.TV and covers the former network entries of Xscape – Milton Keynes, Xscape – Castleford and the O2 Centre
en-route media is now called PurpleDogTV
In preparation for a major re-organisation of the directory (to celebrate, the directory’s first birthday in November 2007 and of course to make it easier to use) we have started to evaluate networks in the directory and will edit and re-classify them as a result.
The first casualty of this is the McDonalds Restaurant network managed by Kaleidovision, with media sales ostensibly by Brightspace Media. What started off as a 10 restaurant trial almost 2 years ago, hasn’t grown and in fact according to our research has shrunk as restaurants have changed hands (corporate sale to franchisee etc.) and as equipment maintenance deals have not been renewed. The network is / was down to just 6 restaurants at the time of writing and we believe that media has not been sold on it for some time now.
It has therefore been removed from the directory.
TescoTV is now called Tesco Screens
Last year Can Media (owners of the Life Channel, Storecast Media and Innov8 Solutions) acquired The Philip Louise Group (TPLG) in Preston. TPLG employed a significant direct sales force of around 40 people around the UK. Although the primary focus of TPLG was to secure local media sales, I am told that it was evident early on that it would only be a matter of time before that sales force extended its reach into National Media.
After six months of in depth research into the needs and requirements of both Media Buying Agencies and Brands alike, Can Media decided that the time was right to bring National Media Sales in house.
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