Wawa Inc., a convenience store chain based in Media, Pennsylvania, has been incorporating digital signage into its chain of over 600 convenience stores across the United States, including brand new locations in the Central Florida market.
In the fall of 2011, following a successful 25-store pilot, Wawa selected Canadian-based ADFLOW Networks, Burlington, Ontario, to power its digital marketing network as part of a redesigned food service area which features a fresh and appetizing new look.
“Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go,” says Howard Stoeckel, CEO of Wawa. The company is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the food service and coffee areas.
“The feedback from customers and store associates was extremely positive after our initial rollout,” says Steve Gamble, manager, marketing services for Wawa. “With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with.”
Steve Kartonchik, ADFLOW’s vice-president of sales, says, “We have been fortunate in this project to work with some great people at a leading operator. It has been a rewarding experience helping the Wawa Marketing, IT and operations team implement their digital signage strategy across their stores.”