VeriFone Systems, Inc. announced yesterday that Wenda Harris Millard, president and chief operating officer of MediaLink LLC, was named to VeriFone’s board of directors. She will also join the company’s compensation committee.
VeriFone CEO Douglas G. Bergeron told us “Wenda Harris Millard is a seasoned executive with more than 30 years in publishing, advertising and online media and will be a valuable resource as VeriFone continues to expand activities of its payment-enabled media businesses”.
One of the early pioneers of internet advertising, Millard was a key driver at DoubleClick, Ziff Davis, Yahoo!, and Martha Stewart Living Omnimedia before assuming her current role with MediaLink, an advisory firm that provides critical counsel and strategic direction to the media, marketing, advertising, entertainment and technology industries.
“VeriFone’s innovative media solutions spanning retail, taxi and gas pumps are spurring new, highly targeted and measurable opportunities for marketing and advertising to the consumer during payment transactions in which they are naturally actively engaged,” Millard said. “I’m looking forward to contributing to VeriFone’s growth and to working with the other directors and executive team on strategic direction.”
Millard has served on multiple boards, including True North, Martha Stewart Living Omnimedia, Context Web and, currently, Millennial Media. She has also been chairman of the Internet Advertising Bureau and a board member of the James Beard Foundation.